Being crystal clear about your brand identity, personality, and your brand voice is key to building a loyal customer base and content that people will actually want to read and share. When you're clear about your own brand identity you'll also become clear about who your customer is and what they want. 

 

Identifying the proper social media channels to communicate your message is also crucial. If your brand is not leveraging the proper social media platforms then you're potentially losing your audience and losing business. 

 

Rachel Gouk will share her self branding and content creation insights from having worked in the media industry over many years. This includes knowing how to interact with your audience and on which platforms, the type of content suited to each platform, and how to create shareable content. 

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About Rachel Gouk:

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Content Creator, Food Writer, F&B Consultant, and Tastemaker Rachel Gouk is a notable figure in the food and beverage industry in Shanghai, China. Originally from Kuala Lumpur, Malaysia, Rachel has been working in the media industry across Chinese, English, and cross-cultural platforms in Shanghai since 2011. In 2018, Rachel founded Nomfluence, a platform where she could share her views, experiences, and knowledge about the food and drink industry. The platform covers news, new openings, city guides, hotels, and industry related columns. In April 2019, she started a consulting company to help restaurants with public relations, content marketing, and social media management.

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